The new tune shall appear in her upcoming fourth record. The date has yet to spill publicly. Thee videos concept finds Ellie in her casa in quarantine in the beautiful honey-dew skies of London, England. Director artists Imogen Snell and Riccardo Castano of ISSTUDIO helmed thee collaboration.
Ellie struts multiple ensembles. Taking you through an evolution from private apparel to glamorous gear at its cutest. There's split screen and diverse angles galore. While she searched for equilibrium in her relationship.
She sings in thee ethereal clips: “Head in the clouds, talking so loud, all I hear is static/I’m not a material girl, everything in your world just feels like plastic/Wearing your crown, it’s pulling me down/You just want the power, you’re not really down for love/You just want the power.”
Goulding had the following to chit-chat about thee entire project as a whole:
“I wanted to release this song off my upcoming album as a preview into the world my new album is in! ‘Power’ is about relationships in the 21st century, how they can now be dictated by social media, superficiality and material things. Dating can sometimes start out with lies or embellishments. The girl in the song is disillusioned by love and the cruel, good looking, self-obsessed people she keeps ending up with.”
Without further ado. Please don't stop the musique with Ellie Goulding's powerful electric candy-tinged new sonics, featured right below!
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