THIS IS NEVER OK. Yseult Tells How K-Pop Artists R.Tee, Soyeon, & Director Copied Her Amazing Video, “Shot For Shot.”
According to sources at Stereogum.com:
Last year, French pop star Yseult called out copy-and-pasting wannabes on her spiky hyperpop track “Bitch You Could Never.” Now, she’s calling out real creative teams for doing the exact same thing with the single’s music video, originally directed by Marita & Shadrinsky.
In a series of tweets, Yseult noted that the visual for “DAMDADI” by K-pop artist R.Tee featuring Soyeon directly rips off her video for “Bitch You Could Never,” pointing out the many frame-by-frame similarities.
In response, K-pop stans have launched online attacks against the French pop artist, attempting to deflect the plagiarism claims with personal backlash.
But Yseult didn’t hold back: “BITCH YOU COULD NEVER” isn’t just a title, it’s a statement! She emphasized that her work as a Black alternative pop woman has long been criticized, ignored, and pushed aside—and now, it’s being replicated without credit or respect.
She wrote:
“I’m watching artists copy my music video shot for shot with zero credit and zero respect. And the irony? I wrote this song about artists copying me.” “Let’s be real, the K-pop industry like many others has been draining Black culture like a vampire for decades… Sampling our sound, stealing our moves, wearing our skin like a costume, profiting from our pain while erasing our names!”
In her full post, Yseult added:
« BITCH YOU COULD NEVER » Isn’t just a title, it’s a statement! I’ve built a world that was never meant to be protected… a world criticized, ignored and pushed aside because being a Black alternative pop woman scares the system. And now? I’m watching artists copy my music video shot for shot with zero credit and zero respect. And the irony? I wrote this song about artists copying me. Well… I guess when you go global, the thieves go global too, right? Stop stealing from artists and acting like there’s no weight to it. Every action has a shadow. You might steal the bloom but history knows who planted the seed!
She also thanked her fans:
“To my fans, thank you for your words, your love and your protection on social media. It truly means so much to me. I can’t carry this fight alone and knowing you stand with me gives me strength.” “Now’s the time to SHOW UP and stream my new ALBUM « MENTAL »—make sure « Bitch You Could Never » gets the justice it deserves.”
Later, Yseult addressed the backlash she received for calling out plagiarism:
“I’m disgusted by this copy paste and seeing people turn it around like I’m supposed to apologize? You guys need to shut the fuck up and lick my pussy duh. Everyone involved needs to be held accountable, periodt!”
Some fans expressed frustration that Yseult tagged Soyeon, who is featured on the song but was not involved in the video’s creative direction. But the online harassment Yseult is receiving is unwarranted and misdirects attention from the real issue: creative theft.
The “DAMDADI” video was directed by Hong Minho (Achilles), produced by ZanyBros’ Lee Hakjun and Song Suho, executive produced by Lee Keunhwa, and art directed by Um Minyoung (Boyyd).
Following Yseult’s posts, director Hong Minho released a statement admitting he was directly inspired by Yseult’s work and clarified that R.Tee and Soyeon had no involvement in the visual concept:
“It is true that I was inspired by Yseult’s work and her directing style… I sincerely apologize that certain scenes resembled her original work and regret any offense caused.” “The concept and direction were fully my responsibility. Both artists focused solely on the musical direction and were not informed in advance about the visuals or references.”
If anything, the takeaway is this: Yseult’s 2024 album MENTAL got slept on, especially the track “Bitch You Could Never.” It’s time to give it the justice it deserves. – stereogum.com
That's insane they literally stole the entire music video from Yseult…. black artists are not respected in this industry.
— YSEULT UPDATES (@YseultUpdates) October 11, 2025
First clip is « DAMDADI » by R.Tee (feat. Soyeon), we need explication from the director ZANYBROS / HONG MINHO and the label @rtstlabel . This is not… pic.twitter.com/MnbbzmItJL
Just saw this video “DAMDADI” by R.Tee feat. Soyeon
— Y (@yseultofficiel) October 11, 2025
It’s a straight up copy of my music video “BITCH YOU COULD NEVER.”
Director, label, artists everyone involved the least you could do is have the decency to credit your source.
S/o to my two incredible directors Marita &… pic.twitter.com/pmjWEoUPm5
At INYIM Media, we stand firmly with Yseult. As creatives ourselves, we despise the act of stealing, erasing, or failing to credit original work. It’s not just lazy—it’s violent. Every frame, every lyric, every gesture carries the weight of lived experience, cultural lineage, and artistic labor. To copy without acknowledgment is to rob someone of their voice while profiting from their soul. We don’t play that. We uplift, we cite, we honor. And we’ll always call out those who don’t.
For more on Yseult’s music and message, visit Yseult Music.
