Dreamy actor‑turned‑model Taylor Zakhar Perez stepped into his role as global Brand Ambassador for Lacoste underwear with a campaign that felt intimate, cinematic, and effortlessly Parisian — and he was our Mancrush feature of the week for good reason.
The visuals followed Taylor through a quiet morning inside a sun‑drenched Paris flat, capturing him in those soft, unguarded moments that feel stolen rather than staged. He’s seen getting dressed slowly, moving through the space with that warm, approachable charm that’s become his signature. The camera lingers on the details — the fit of the underwear, the relaxed confidence, the easy sensuality that never tries too hard.
The campaign ends with a now‑iconic shot: Taylor, topless, standing on the balcony in nothing but his Lacoste underwear, enjoying a morning coffee while overlooking the city. It’s simple, sexy, and completely disarming — the perfect blend of French cool and Taylor’s everyday‑man appeal.
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For more on the brand visit Men’s Fashion by Lacoste: Polos, Matching Sets & Sneakers for men | LACOSTE
