Maybe runway shows are really worth the six figures it costs to produce them.
“The Wall Street Journal teamed up with NetProspex, a sales and marketing database to find out. In the days following the shows, NetProspex tracked the number of sales inquiries for designers who presented at New York Fashion Week. Most designers saw an increase in inquiries of about five times their normal rate. Here were the top five…” Fashionista
1. Diane Von Furstenberg (1150% increase)
2. Donna Karan (700% increase)
3. BCBG Max Azria (425% increase)
4. Tory Burch (260% increase)
5. Thakoon (200% increase)
Fresh music, bold entertainment, and men’s fashion—one tight email a week.
Now, this doesn’t mean 1150% more orders were actually placed with DvF, but it does mean buyers responded well to the collection. What we find most interesting is that these are all, save for Thakoon, pretty mass labels. We wonder if he will benefit the most sales-wise over the next year.
