Rosalía steps into full playful‑muse mode on the set of Calvin Klein’s euphoria elixirs campaign — a behind‑the‑scenes moment where she’s candid, coy, and unmistakably herself.
“What is the most euphoric?” she’s asked. A smirk. A pause. A contract joke. A tease. Classic Rosalía.
From there, she opens up with that signature warmth: remembering being nine years old, watching women perform on TV, and realizing she could do it too. She talks about chasing new challenges, loving the feeling of learning, and holding onto a mantra a friend once taught her — good thoughts, good words, good actions… and be generous.
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That, she says, is where she feels the freest. Where there are no codes. Where everything is possible, energy‑wise.
She likens the creative spark to being a scientist… or a fire flame.
Then comes the sweetest twist: she gushes about the sound of popcorn — in the microwave, in the fire, in someone’s hand, even when you bite it. She laughs about how sweet scents comfort her, and how she hopes they comfort others too.
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Her style, she explains, shifts with her energy. Perfume works the same way — a reflection of the day, the mood, the moment.
And her verdict on the campaign? Iconic. Timeless. Legendary.
Rosalía plays fun and coy on set — answering questions exclusively behind the scenes for Calvin Klein’s euphoria elixirs.
Rosalía’s energy is unmatched — what moment stood out to you most? Comment below.
