NO/FAITH Studios x PUMA has officially landed.
PUMA’s iconic 2004 Talon sneaker, a quintessential Y2K silhouette known for its low-profile shape and rippling lines, gets a bold reimagining for AW25. NO/FAITH Studios brings its signature edge to the design, blending nostalgia with contemporary grit.
The reinterpretation features:
Fresh music, bold entertainment, and men’s fashion—one tight email a week.
- Distressed denim-like material with a worn-in patina
- Racing uniform-inspired paneling that nods to adrenaline aesthetics
- An external cage structure that anchors the sneaker in modern performance design
The campaign, shot by Beltran Gonzalez, leans into muted tones and somber textures to explore themes of authenticity, vulnerability, and humanistic decay. Think raw concrete, rusted metal, and shirtless model boys crouched in cargo pants—each frame a mood.
Scope out the Puma model boys. The vibe is post-apocalyptic runway meets streetwear archive.
🔗 Drop into the full campaign via PUMA’s official newsroom.
