Dark Mode Light Mode

Namesake Brand Heron Preston Relaunches Label.

Heron Preston relaunches his label with Foundation: Blue Line Edit, his first fully independent collection post-New Guards.

Heron Preston has relaunched his namesake label. This comes after the designer garnered full control of his brand’s trademarks via the New Guards Group. Now officially a fully independent designer.

Entitled “Foundation: Blue Line Edit.”

The relaunch signals a fresh chapter for Preston, who first broke out with his utilitarian streetwear aesthetic and collaborations with Nike and Kanye West’s YEEZY. (The new edit leans into his signature workwear-meets-luxury vibe, with bold graphics and functional tailoring.)

Join the INYIM Weekly Newsletter!

Get your dose of bold entertainment, fresh music, and men’s fashion—straight to your inbox.

The drop arrives December 2025, marking Preston’s first fully independent collection since stepping away from New Guards. (Expect limited capsules and direct-to-consumer releases, aligning with his vision of tighter creative control.)

For more on the artist/brand, visit: Heron Preston

Add a comment Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post

It's Fresh Faced Model Matthew Seward.

Next Post

Dreamy Model Matěj Diblík For Caruso S/S 2026 Campaign.

Advertisement
LIVE
- Now Playing on It's Not You It's Me Radio!