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Namesake Brand Heron Preston Relaunches Label.

Heron Preston relaunches his label with Foundation: Blue Line Edit, his first fully independent collection post-New Guards.

Heron Preston has relaunched his namesake label. This comes after the designer garnered full control of his brand’s trademarks via the New Guards Group. Now officially a fully independent designer.

Entitled “Foundation: Blue Line Edit.”

The relaunch signals a fresh chapter for Preston, who first broke out with his utilitarian streetwear aesthetic and collaborations with Nike and Kanye West’s YEEZY. (The new edit leans into his signature workwear-meets-luxury vibe, with bold graphics and functional tailoring.)

The drop arrives December 2025, marking Preston’s first fully independent collection since stepping away from New Guards. (Expect limited capsules and direct-to-consumer releases, aligning with his vision of tighter creative control.)

For more on the artist/brand, visit: Heron Preston

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