“It’s up to me” is the editorial title. Must we say more? A boy after our own hearts, indeed. Model Simon Lööf might as well shout INYIM Media—in the same vein, just in different words.
Photographed by the visionary duo Bruno + Nico van Mossevelde, Simon brings a quiet confidence and magnetic charm to the current issue of Italian fashion magazine Icon. It’s a portrait of self-possession, style, and soul.
This shoot isn’t just a mood—it’s a manifesto. Simon’s presence speaks volumes, and we’re here for every frame.
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