Dig out this silly yet yummy new social media trend rising — and it involves the CEOs of major fast‑food chains stepping into the spotlight.
The viral moment kicked off when Chris Kempczinski, President and CEO of McDonald’s, dropped a promo video attempting to hype the company’s freshly out‑the‑oven Big Arch burger.
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Viewers immediately zeroed in on the clip, joking that the exec looked hesitant to eat the burger, taking tiny, cautious little bites that sent the internet into a frenzy.
Now Burger King is jumping into the fun. The chain unleashed its own taste‑test video featuring CEO Tom Curtis, who appears to be enjoying his meal with full‑throttle enthusiasm — a playful contrast that only fuels the back‑and‑forth banter.
Dig out the whimsy, the fun, and the CEO‑to‑CEO burger banter below!
Comment below. Which CEO won this round of the burger battle?
