Jack McCollough and Lazaro Hernandez channel humour, Spanish heritage, and the artistic spirit of Cosima von Bonin into a FW26 runway that blends levity with sharp conceptual critique.
Loewe steps into Paris Fashion Week with a Fall/Winter 2026 collection that feels both mischievous and meticulously constructed — a duality that has become a quiet signature of Jack McCollough and Lazaro Hernandez. Their FW26 vision is rooted in a sense of humour, cultural memory, and artistic dialogue, creating a runway moment that feels alive with personality and purpose. The collection doesn’t simply present clothes; it presents an attitude.
The designers anchor the season in the spirit of Cosima von Bonin, an artist whose work they describe as wry, incisive, and deeply resonant with Loewe’s Spanish heritage. Her influence isn’t literal — there are no direct reproductions or overt references — but her sensibility permeates the show. There’s a looseness, a wink, a willingness to let garments breathe and ideas stretch. It’s fashion that doesn’t take itself too seriously while still being serious about craft.
In their show notes, McCollough and Hernandez articulate the emotional and conceptual foundation of FW26: “Humour, levity, and a bright, inclusive spirit — qualities we recognise as intrinsic to LOEWE’s Spanish heritage — led us to the work of Cosima von Bonin… Her wry humour cloaks rigorous questioning and critique — a tension between outward levity and a subversive undercurrent. Humour can be revolutionary, at times the most piercing way to deliver a serious message.”
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That tension — between lightness and critique — becomes the heartbeat of the collection. Silhouettes shift between sculptural and slouchy, creating a rhythm of contrast. Knitwear stretches into playful exaggerations, while outerwear sharpens into architectural lines. Accessories flirt with whimsy but remain grounded in Loewe’s artisanal precision. The palette moves from warm, sun‑kissed tones to crisp, cool neutrals, echoing the push‑pull of levity and structure.
FW26 ultimately reads as a meditation on contradiction: humour as critique, softness as strength, heritage as innovation. It’s Loewe embracing its identity with confidence — unafraid to laugh, unafraid to question, and unafraid to let art shape the runway.
For more information on the new collections visit: LOEWE FW26 Fashion Show for women and men – LOEWE
