The genius of J.Crew continues to manifest itself.
‘Yesterday, the company sent out its 2009 annual report, revealing a $40 million profit for 2009. Sales last year increased by 11% (over 2008 numbers) to $1.6 billion dollars.
The retailer’s secret to success is an old one: Give the customer what they want before they know that they want it!
Fresh music, bold entertainment, and men’s fashion—one tight email a week.
When CEO Mickey Drexler (who also happens to serve on the board of directors at Apple, another can’t-touch-this American brand) headed to J.Crew in 2003 after being abruptly fired by Gap, he anointed creative director Jenna Lyons the face and aesthetic leader of the brand.
This bold move resulted in a cult of shoppers that wanted to wear her soft pastels, bow/pearl necklaces and brocade skirts. As Lyons’ style has progressed, so have her designs, and they are certainly a big reason the chain is so successful today.’
Now Kiddas, although thee age old theory of giving the customer what they want before they know that they want it has never applied to me because I usually tend to know what I dig and how I want it…I can’t ignore the fact that one of my 3 closets(yes 3! haha I need a fourth to complete my love of fashion for all seasons!) is smothered with knits of all kinds from J.CREW! Pull-overs, Cardigans, etc…I love me some J.Crew!
