James Bay Is Stellar Sweet In “Pink Lemonade”

Recreating a childhood memory in his new musique video, sexy smoldering musician James Bay 

pilots his own spaceship in this nostalgic glam rock aesthetic. We adore the chaos and calm motif that’s behind the video’s euphoric rock n roll energy. Mister Hunky dory, and British import himself, James Bay unleashed a fountain of sparkling razzle-dazzle!

His sophomore record, Electric Light, will be released on May 18. James had to following to say about the inspiration behind the stellar musique video in a recent press release:

“I was reminded of a time when I was about four years old and I told my parents I’d had enough of living with them and would be leaving home,” Bay says. “Obviously, I never went through with it. But the drama of filling a pillowcase with my most essential toys, opening the back door and announcing to the kitchen that it was time for me to leave is what gave me the idea for the video. I adapted it to add the spaceship part because I thought it would look better than a pillowcase. I wanted to do something that felt serious but silly at the same time.”

This is probably the most fun I’ve ever had making a music video … From that diamond encrusted top to building my own spaceship, I’m not sure making a video will ever get any better.”