INYIM Media Meet‑Me! And today’s spotlight is a certified cultural comet. Her company’s name? “1‑888‑DIC‑DASH.” No joke — and absolutely no apologies.
The story behind the now‑iconic Dic Dash car — the tiny blue ride topped with a giant purple eggplant emoji — has taken over Memphis timelines and earned its rightful place in the “sh*t you see in Memphis” hall of fame. Social media can’t get enough, and honestly, neither can we.
In a viral clip originally posted on TikTok and reshared across Instagram, one user joked that this entrepreneur is “about to put Uber out of business.” But the truth behind the brand is even better. Sheila Booker, a.k.a. Ms. Dicc Dash, is a 29‑year‑old mother of five who built a business that’s equal parts hustle, humor, and heat‑of‑the‑moment genius.
And no — she’s not delivering sexual favors. She’s delivering preparedness.
“Basically, I take you to your sneaky link appointment,” Booker explains. “You might want to go, but you don’t have everything you need. Well, I provide those things.”
And she means everything: sex toys, treats, condoms, her own feminine wash, Plan Bs, honey packs, liquor‑infused whipped cream — the full friends‑with‑benefits survival kit. She calls herself “a heat‑of‑the‑moment on wheels,” and honestly, it’s marketing brilliance. She’s promoting her music, her single “DiccDash” (with two Cs), and a startup business all at once.
But beneath the humor is a woman with unshakeable pride and vision. “You have to have big pride to come out with Dicc Dash and have an eggplant on top of a car,” she says. “I’m not ashamed. Regardless of what people have to say about you, be you.”
Booker has faced criticism, but she uses it as fuel. “I’mma keep elevating, and I’mma keep striving… I’m not going to give up. I’mma keep pushing.”
Her dream? To take Dicc Dash global — expanding state by state, building convenience for customers everywhere, and proving her potential to anyone watching.
She’s currently launching her official website, but for now, customers can reach her through her toll‑free number, Instagram, and Facebook.
INYIM Media Meet‑Me: where the icons, innovators, and unapologetic originals get their flowers.
Be sure to get your ride reserved by visiting Sheila “Ms. Dicc Dash” Booker on IG!
Would you ride with Ms. Dicc Dash for your next sneaky‑link mission? Comment below.
