INYIM Media Fashion Lookbook: Brand EYTYS Spring 2022 Collection!
Creative Director Max Schiller reveals. “When I was 20, my boss at the time said: ‘Max, your weakness is not being able to design for people you don’t relate to’. It really hit a nerve.” “I spent the following years trying to interpret an illusionary muse“, he explains. “However, I’m a bit older now, and so is my muse. Instead of fighting it, I just want to make things that are truly relatable. Creating for myself, my family and friends. Bringing Eytys back home.“
