Balmain’s Men’s Pre‑Fall 2018 lineup arrives with all the sharp attitude and Parisian swagger we’ve come to expect from Olivier Rousteing’s universe — and this season marks a first for the house. The debut Men’s Pre‑Fall collection steps confidently into the spotlight, carried by models Elias de Poot, Oussama Guessoum, and Victor Goujon, who bring the silhouettes to life with that signature Balmain edge.
Rousteing leans into the codes he’s spent years refining: rock‑infused tailoring, bold structure, and a devotion to Parisian elegance that never wavers. Instead of chasing trends, the collection doubles down on what makes Balmain unmistakable — strong lines, luxe textures, and a rhythm that feels both modern and timeless.
The lookbook was captured atop the Hôtel de Crillon, overlooking the iconic Place de la Concorde. The setting isn’t just a backdrop; it’s a statement. Balmain’s roots in the French capital run deep, and this elevated terrace view mirrors the house’s ongoing pursuit of style that endures far beyond a single season.
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This is Balmain in its purest form — confident, sculpted, and built to last.
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