EDWIN’s Fall 2025 lookbook channels a distinct place and time: the ‘UraHara’ movement of 1990s Tokyo.
A cultural flashpoint that birthed modern Japanese streetwear, UraHara—short for “ura-Harajuku” or “hidden Harajuku”—was a creative underground nestled between Harajuku and Aoyama. EDWIN’s latest collection taps into that rebellious spirit with bold graphics, layered silhouettes, and intricate detailing that echo the individuality of Tokyo’s backstreets.
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For more on EDWIN and their latest drops, check out their official website at EDWIN | Japanese Selvedge Denim, Jeans and Clothing.
