EDWIN’s Fall 2025 lookbook channels a distinct place and time: the ‘UraHara’ movement of 1990s Tokyo.
A cultural flashpoint that birthed modern Japanese streetwear, UraHara—short for “ura-Harajuku” or “hidden Harajuku”—was a creative underground nestled between Harajuku and Aoyama. EDWIN’s latest collection taps into that rebellious spirit with bold graphics, layered silhouettes, and intricate detailing that echo the individuality of Tokyo’s backstreets.
Dig it. Still feels right.
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For more on EDWIN and their latest drops, check out their official website at EDWIN | Japanese Selvedge Denim, Jeans and Clothing.
