“Winter is coming, and that means we’re all about to get a lot busier: it’s gifting season. You know, that crazed time to run around frantically trying to find that special something; the perfect present to tell someone you’ve thought about them. Because, no matter what you buy—from socks to a sports car—it’s the thought that counts, right?
Diesel has come up with a solution: why not gift a thought itself? It’s personal, and it delivers upon the longstanding mantra. Packaged in a premium glass container, it will make your life easier while making someone else’s happier.
The thought-giving concept can be seen, first hand, through a series of short films. In them, “mock” presents explode and awkward gifting situations unfold; there is a grandmother carefully unwrapping a bong, a boyfriend handing his girlfriend a pasta portrait, and more, let’s say… unlikely scenarios.
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The campaign serves to illustrate that with any piece bought from the current Diesel collection leading up to the holiday season, the purchaser will also receive a thought bubble to include with the gift.
Because if it really is the thought that counts, Diesel says: give your loved one, friend, co-worker—anyone, really—the best thought possible.
www.diesel.com.” – FY Magazine.es
