What is It’s Not You It’s Me?
In 2009, Anthony De La Cruz—writer, stylist, and model—launched It’s Not You It’s Me as a creative sanctuary rooted in music, fashion, art, and culture. What started as a personal blog grew into It’s Not You It’s Me Media: an independent platform built to celebrate originality and honor artists across every medium.
By 2019, the brand expanded into a broader editorial lane spanning fashion, art, music, entertainment, and live events, while staying true to the same core idea: if it’s bold, honest, and made with intention, we’re paying attention.
Why we’re called It’s Not You It’s Me
We’re independent and artist-led—creators celebrating creators. INYIM exists to back the originals—artists who move culture without always getting the credit or the stage they deserve.
“It’s Not You It’s Me” is our shorthand for individuality—artists who stay original, take risks, and don’t blend in. The name is a wink, but the mission is serious: we put the ones who never get their due front and center.
Our Mission
We believe creativity isn’t just inspiring—it’s vital. At It’s Not You It’s Me, we create space for musicians, artists, fashion visionaries, and cultural voices to connect with a community that values authenticity, expression, and bold storytelling.
Our ethos: Love wildly. Live authentically. Be Yourself on Purpose.
Our Evolution
Since 2009, we’ve stayed proudly independent and contributor-driven. Our January 1, 2025 relaunch leveled up the overall experience, spotlighting everyone from emerging creators to iconic tastemakers.
Whether it’s our Musique Digs Weekly Playlist, exclusive event coverage, or editorial features—we champion the creatives who shift culture (even before the world calls it a moment).
As Seen On
KTLA Morning News (with Sam Rubin)
Introducing It’s Not You It’s Me Radio
Launched in Summer 2025, our 24-hour live-streaming station blends fresh sounds with timeless tracks—spotlighting INYIM indie artists, iconic voices, and musical storytelling that stirs the soul.
Streaming worldwide on our website (and via RadioBox / Online Radio Box), with new app features coming soon, the station brings our editorial spirit to audio—an immersive music experience for listeners who crave substance and new discoveries.
Work With Us
We welcome inquiries from publicists, studios, and PR teams for screeners, interviews, and event coverage.
On Assignment
Anthony on the ground with the artists — live events, premieres, galleries, and backstage moments.
