Founder – Anthony De La Cruz
About Us
What is It’s Not You It’s Me?
In 2009, Anthony De La Cruz — writer, stylist, and model — launched It’s Not You It’s Me as a creative sanctuary celebrating music, fashion, art, and culture. What started as a personal blog evolved into an independent media platform that amplifies originality and honors artists across every medium.
By 2019, the blog had matured into It’s Not You It’s Me Media, marking its 10-year anniversary with a broader focus spanning Fashion, Art, Music, Entertainment, and live events. As of 2025, we now reach over 344,000 unique monthly visitors globally, with daily traffic peaking at 47,784 and averaging 11,472 per day. Our readers span the United States (62%), Canada and the UK (18% combined), Europe (10%), and a growing audience in the Asia-Pacific and Latin America.
Our Mission
We believe creativity isn’t just inspiring — it’s vital. At It’s Not You It’s Me, we provide a space for musicians, artists, fashion visionaries, and creative voices to connect with a community that values authenticity, expression, and bold storytelling.
Our ethos: Love wildly. Live authentically. Be Yourself on Purpose.
Our Evolution
After 16 years, we remain proudly independent and contributor-driven. The January 1, 2025 relaunch brought a refined user experience and design, spotlighting everything from emerging creators to iconic tastemakers. Whether it’s our Musique Digs Weekly Playlist, exclusive event coverage, or editorial features — we champion the creatives who shift culture.
And now, we’ve turned the volume up:
Introducing It’s Not You It’s Me Radio
Launched in Summer 2025, our 24-hour live-streaming station blends fresh sounds with timeless tracks, spotlighting INYIM indie artists, iconic voices, and musical storytelling that stirs the soul. Streaming globally on our website or via Online Radio Box with new app features coming soon, the station brings our editorial spirit to audio — offering an immersive music experience for listeners who crave substance and new fresh sounds.
It’s Not You It’s Me — it’s a creative hub fueled by curiosity, individuality, and the joy of authentic discovery.
Thank you for being part of our journey.
– Anthony De La Cruz & the INYIM Media Team
🌐 www.itsnotyouitsme.org + www.itsnotyouitsme.media
It’s Not You It’s Me Media INYIM Media 2025