When Two INYIM Media Inspirations Collide: The Marias’ ‘No One Noticed’ Grows Over 200% After Getting The Billie Eilish Effect.

 

When Two INYIM Media Inspirations Collide: The Marias’ ‘No One Noticed’ Grows Over 200% After Getting The Billie Eilish Effect.

"Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

This week: The Marias score a breakout hit with help from a superstar cosign, Bossman Dlow makes approximately his 73rd Trending Up appearance of 2024 and Surf Curse are back with another new hit from the decade prior.

It’s been one of the feel-good stories about one of the feel-bad hits of the year. indie-pop favorites The Marias, who song in both English and Spanish and previously made the Hot 100 in 2022 as guests on the dreamy “Otro Atardecer” from Bad Bunny’s blockbuster Un Verano Sin Ti album, have seen their “No One Noticed” slowly get massive on TikTok over the past few months, with audiences finding the sighing summer-bummer anthem (especially the “Come on, don’t leave me it can’t be that easy, babe/

If you believe me I guess I’ll get on a plane” breakdown section) invaluable in soundtracking their seasonal sadness. Among the more high-profile of those fans: alt-pop superstar Billie Eilish, whose July 17 posting on her IG stories of her singing along to the song helped accelerate its viral velocity.

For the chart week ending July 18, the song scored 1.5 million official on-demand streams, according to Luminate. But following the Eilish share, the song has grown between 10 and 30 percent in streams in each of the six weeks since — reaching 4.7 million for the week ending Aug. 29, a 223% gain in total. The song has since climbed to No. 12 on Billboard‘s Hot Rock Songs chart and even jumps 13-6 on this week’s Bubbling Under Hot 100, getting that much closer to joining the four still-charting hits from Billie’s own Hit Me Hard and Soft on the Hot 100 proper. — Billboard.com