"They both have a cult-like following across the globe, but what happens when you mix Coca-Cola and Oreo together.
The answer is Coca-Cola Oreo Zero Sugar - the limited-edition beverage that is set to hit UK stores from September.
In line with the sandwich cookie, the limited-edition fizzy drink comes in black and white packaging, with the addition of a red stamp to credit Coca-Cola.
The new beverage mixes the refreshing taste of Coca-Cola with hints of Oreo cookies.
Inspiration from the new drink comes from friendship, with the brands celebrating what it means to have a best friend.
In addition to the new flavour, the brands have partnered with Spotify to create a new, immersive digital element called 'bestie mode'.
Then, the app generates a playlist with combined music preferences for both friends to enjoy together.
Oana Vlad, Global Vice President - Brand Strategy at The Coca-Cola Company. said: 'Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is so unexpected, but also feels so right because we are alike in so many ways.
'As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.'
Meanwhile, Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International added: 'At OREO, we strive to identify fresh ways to excite consumers, and, with this collaboration, we have truly upped the ante.'
'The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.
'We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.'
It comes after Coca-Cola introduced Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar.
The drink comes with hints of raspberry and is described as like 'amping up the spices' in a regular coca-cola.
Despite its name, Coca-Cola Spiced doesn't actually have a lot of heat - but fans are split on whether they want to try the flavour or not.
The drink is available to consumers in North America and took only seven weeks to develop. No UK release date has been planned as of yet.
One user on X, formerly known as Twitter, said: 'Coke is rolling out their first permanent flavour in years. Spiced combines raspberry and spiced flavours. Looks kind of good?'
However, another coke fan wasn't left too impressed: 'I have learned that Coca-Cola is introducing a new permanent flavour called Coke Spiced. Nothing about this sits well with me'.
A different user said: 'Coke hopes new raspberry-flavoured Coca-Cola Spiced will excite younger drinkers'.
Coca-Cola's North American marketing chief Shakir Moin said at the launch this week: 'If you go to the aisles, you'll see the amount of spiciness has gone up because consumers' taste palates have evolved.
'We realised that could be an opportunity for us. Can we dial up something which is already part of our formula and bring in a taste profile that is interesting, unique, and brings in the next generation of consumers?'
The cola giant is guarding its spice recipe closely but claims the drink tastes like an amped-up version of the spices in regular Coke.
Coke has been exploring ways to get younger drinkers excited about its signature cola.
In 2022, the branch launched Coca-Cola Creations, a series of eight limited-edition Coke flavors in colourful cans and bottles.
The brand experimented by adding hints of coconut, strawberry, watermelon and other flavors to its drinks.
Moin said customer research for Coca-Cola Creations led to the development of Coca-Cola Spiced.
It usually takes Coca-Cola at least a year to develop a new beverage, he said, but Coca-Cola Spiced took just seven weeks.
Moin said the company hopes to replicate that speed with future new products: 'Consumers are moving faster. The market is moving forward faster. We've got to be faster than the speed of the market'." - MSN.com
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