"The story behind the“1-888-DIC-Dash” car seen around Memphis is as interesting as its appearance.
The tiny blue car with the big purple eggplant emoji on top has gained attention on social media — and has earned a “sh*t you see in Memphis” title.
In a video posted on Instagram (originally posted on TikTok by user Jazmine Torres) with more that 6,300 likes, a user by the name of Kaiserpermanente18 said, “This entrepreneur is about to put Uber out of business with her new car service 1-888-dic-dash.”
Many have marveled at the novelty of the vehicle, but have also been curious about the promise of “head on delivery.”
While the service does not deliver sexual favors, Sheila Booker, or “Ms. Dicc Dash,” explains it’s more of a “heat-of-the-moment service.” The 29-year-old mother of five said that her idea is based on how she “dashes to the money,” and also to promote her single “DiccDash” (note the two Cs in this spelling).
“Basically I take you to your sneaky link appointment,” Booker said. “I assist you. You might want to go to your sneaky link, but you don’t have all the things to go to your sneaky link. Well I provide those things. I have everything you need.”
Booker equips people for the ideal friends-with-benefits rendezvous. She keeps sex toys, sex treats, male and female condoms, her own feminine wash called “On Point,” Plan Bs, honey packs, liquor-infused whipped cream, and more on hand.
“I’m just a heat-of-the-moment on wheels,” said Booker.
The idea is marketing genius — promoting both her music and a startup business — but also reveals Booker’s confidence.
“With me, it’s a big pride thing,” said Booker. “You have to have [some] big pride to come out with Dicc Dash and have an eggplant on top of a car — and got ‘head on delivery.’ I’m not ashamed. Regardless of what people have to say about you, be you.”
Booker says she’s had her share of destructive criticism, but it only makes her go harder. “Imma keep elevating, and imma keep striving. Your pride gotta be above and beyond everybody. Forget about what everybody gotta say about you.”
Booker not only hopes to make Dicc Dash global, but she also hopes this will allow people to see her potential. While she does travel, she wants more people to experience her services.
“My next goal is to make it more global, worldwide,” said Booker. “I want to make it more convenient for other people in other states. I want to expand. I want to grow my business. I want someone to see my potential, because I have put so much of an investment and time and thought into this. I’m not going to give up. Imma keep pushing.”
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