INYIM Media Fashion Videography: Samsung x Maison Margiela "The Galaxy Z Flip4 Maison Margiela Edition."

INYIM Media Fashion Videography: Samsung x Maison Margiela "The Galaxy Z Flip4 Maison Margiela Edition."

"In the spirit of non-conformity, Samsung and Maison Margiela came together to reimagine the design of the newest member of the Galaxy family. Combining cutting-edge technology with Haute Couture, this limited edition version of Galaxy Z Flip4 was created for those who want to celebrate their individuality.

Elements of Maison Margiela’s iconic design philosophy were thoughtfully extended to many aspects of the Galaxy Z Flip4 Maison Margiela Edition – from the phone itself to its UX, covers and packaging.

In the spirit of non-conformity, Samsung and Maison Margiela came together to reimagine the design of the newest member of the Galaxy family. Combining cutting-edge technology with Haute Couture, this limited edition version of Galaxy Z Flip4 was created for those who want to celebrate their individuality.

Elements of Maison Margiela’s iconic design philosophy were thoughtfully extended to many aspects of the Galaxy Z Flip4 Maison Margiela Edition – from the phone itself to its UX, covers and packaging.

– Galaxy Z Flip4: Maison Margiela’s signature solid white color with a matte finish was “weaved” into the smartphone with a drop of grey to create the optimal shade of white. The phone also embraces Maison Margiela’s décortiqué technique, which strips back an object’s outer layers to expose its core, featuring fine, translucent lines which signify the internal circuits of the phone.

– UX: A completely new UX design, including wallpaper artworks and icons have been tailor-made for this special edition. The paintbrush artwork was designed with an advanced 3D modelling technique to capture the texture of a rough brush stroke. The inverted phone also captures the scanning motion of an X-ray to create a see-through look.

– Accessories: The special edition comes with two iconic phone cases. First, a unique leather cover that reflects the house’s iconic bianchetto technique, which reduces an object down to the simple beauty of a white canvas, and its four stitches emblem, which signifies anonymity. The case is overpainted to create a unique texture to act like a canvas which could change over time.

The second cover is a spin on Maison Margiela’s emblematic numeric coding ring, evoking the house’s DNA.

The box is a work of art in itself, playing with the house’s revisited idea of inversion, exposing the rough surface of the inner pulp material to provide a packaging design that’s never been seen before.