“Bold and authentic, the Missoni Fall/Winter 2022 advertising campaign offers a story of different lives in different eras, in an ongoing conversation with each other. This dialogue is possible thanks to the use of the most universal and evocative of languages: colour. Each colour has its own story which evolves in each textile weave and becomes part of a wider choral blend within each item. All this is visually expressed by the suggestive monolith around which the show launching the collection takes place: an imposing monument of a Utopian square where past and future meet in reciprocal fusion, a cyclical neon scenario acting as the background to the images of the advertising campaign.” – from Missoni
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