The collection consists of shorts, jeans and jackets for guys and girls. They all carry Bershka’s Join Life label and are made with 100% ecologically grown cotton. And, in collaboration with Jeanologia, they can be customized with laser-powered technology that uses less water compared with other techniques."
"In a super-simple online process, you can choose your fave denim style, then select your customization – either licensed prints of the Nirvana, Looney Tunes, or Evangelion anime characters, which get lasered onto your garms, or distressed effects that rip your denim just way you like them. Jeanologia is the world leader in sustainable and efficient finishing technologies for textiles. Its disruptive technologies help to reduce water use, energy consumption, emissions, and waste guaranteeing zero contamination."
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