Could It Be?! Is This Socially-Distanced, Vertical Theater Design, The
Venue Of The Future?
"Today, the newly established The Vertical Theatre Group has revealed its
vision for a ‘future-proof’ live performance venue. Referred to as The
Vertical Theatre, this free-standing venue is designed for socially
distancing and is touted as being "tourable" for the pandemic.
The structure will have a roof to protect the audience and stage from the
elements, with optional open sides to allow for optimum airflow and natural
ventilation. The audience would be able to sit in balconies which can
accommodate groups between 4-12 people or designated social bubbles.
In August 2020, led by Stufish Entertainment Architects, a group of
producers, creatives and technical specialists gathered to work towards a
new design of venues that would allow concerts to resume during the global
pandemic. Stufish had previously created live performance designs for
artists such as Beyoncé, U2, Madonna, Rolling Stones, Elton John, Monty
Python, and Queen + Adam Lambert, as well as permanent theaters in China.
"Creativity defines all the artists and partners we work with," said Stufish
partner and entertainment architect Ric Lipson in a release. "At Stufish, we
were excited to see what a new type of cross arts collaboration could
produce, as we build a new vision for the future of live entertainment – The
Vertical Theatre."
The Vertical Theatre is built to be constructed for different
socially-distancing requirements and can hold between 1,200-2,400 fans. The
venue will have the capability to include built-in global streaming
capacity, as well as feature food and beverage facilities.
"We are devoted to the vital importance of arts and culture. We believe they
are an essential part of human experience, of what makes us who we are,"
said The Vertical Theatre Group founders in a statement. "We are very
excited to be able to bring this innovative new venue offering to the live
entertainment world at this pivotal moment for the future of the arts."
The Vertical Theatre Group founders are Stufish Entertainment Architects
represented by Lipson and Paul Preston; live events and documentary producer
Holly Gilliam, theater producer Katy Lipson; production director Jake Berry
and director and Digital Theatre founder Robert Delamere.
Check out a video clip of the venue design below." - Billboard.com
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