In lieu of the traditional fashion show format, Virgil Abloh has instead imagined a virtual and literal voyage across the world to present his new collection “Message in a Bottle”. Starting at Louis Vuitton’s ancestral home in Asnières, outside of Paris, the film follows movers packing up shipping containers and loading them onto a barge, that then sails down the Seine River and beyond Paris. Aboard, a colorful crew of animated characters called ‘Zoooom with friends’ are hiding as stowaways, as a nod to Virgil Abloh’s ongoing theme of boyhood present in all of his Louis Vuitton collections.
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