Double Rainbouu, the Cool Alternative to Beach Wear Making a Splash

"We recently saw the SS20 collection of Double Rainbouu during Paris Fashion Week. And honestly, it made us want to quit the city for beach life! Already stocked at Browns, Opening Ceremonies, Lane Crawford and more, the brand is moving forward fast.

The classic Hawaiian shirt is a cult item, but unlike the classic black turtleneck, it can go terribly wrong if not done right. Here is when Mickey Nolan and Toby Jones of Double Rainbouu comes in having been credited with making the Hawaiian shirt cool again. Everybody from the hot bachelor, to the fun dad or favorite uncle can sport a shirt, but with Joe Jonas and Jared Leto as fans of the brand helps too." - Fuckingyoung.es