"Harry Styles leads the cast of the Gucci family in this new video campaign for the brand’s new fragrance “Mémoire d’une Odeur“. The cast is shown in diverse settings in the countryside of Rome, dancing, picnicking at sun-kissed ruins of Canale Monterano.
A village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini—and in and around their family home, the medieval Montecalvello Castle." - Fuckingyoung.es
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