The Mod Generation with Ellen Pedersen

"You can call Ellen Pedersen the “girlfriend” of the brand. Having grown up around nature she has an innate affection for rugged elegance and doesn’t shy from embracing a working-class aesthetic in quest of defining this generation’s Mod. Inspired by both English subculture and Danish minimalism, Ellen Pedersen has been worn by celebrities like Olly Alexander from Years & Years, Kelela, Raye, Ariana Grande, GENTS, Victor Boy Lindholm and First Hate. Not bad for the new kid on the block, having just launched her sportswear label in 2015.

Photographer: Alejandro Gata Lara
Models: Felix Danet and Nahuel at Bananas
Production: Anna Barr
Clothing by Ellen Pedersen @ Berg." - Fuckingyoung.es