VERSUS VERSACE Spring/Summer 2018 Campaign by Adriano B.

"Versus rides through Los Angeles with a street cast of local Cali-Venetians for the Spring/Summer 2018 advertising campaign. Called “Sub Versus 2”, this is follow-on from the “Sub Versus” campaign of FW17, and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk. Shot by Ben Stills. " - Fuckingyoung.es