This Is Not Clothing Fall/Winter 2017 Lookbook

"‘PARADISE LOST’ is a new series of artwork by Jam Sutton exploring the relationship between nature and humanity. The series of sculptures depict a modern-day disregard for the environment and natures attempt at adapting to the impact of our disposable culture. The artwork references taxidermy and natural history dioramas, which since their conception in the late 19th century, aim to preserve an image of nature and it’s environment prior to human involvement (‘Eden’ or ‘Paradise’). The diorama sculptures in ‘Paradise Lost’ do the opposite; they capture nature in an environment which has been impacted by humanity, from industrialization to urbanization. The artwork is created by brand designer Jam Sutton. Using 3d scanning technology, Jam creates sculptural works that reference antiquity conceived through digital production methods.

The sculptures are exhibited through This Is Not Clothing as a wearable art edition and interactive Augmented Reality experience by using the free ‘This Is Not Clothing’ app" - Fuckingyoung.es