"IKEA is launching GILTIG – an eye-catching collection of tableware and home textiles. It’s the result of a unique collaboration with London-based menswear designer Katie Eary and is guaranteed to turn up the volume at any party.
With the launch of GILTIG, IKEA enters all new territory. The collection is the first in a series of collaborations with fashion designers – and a way for IKEA to explore new ways of thinking.
“We can learn a lot from how fashion designers work with colours, prints, patterns and shapes. They constantly have to re-invent themselves and what they do – and are used to work in the forefront of pattern and colour development”, said Henrik Most, Creative Leader, IKEA of Sweden.
“A good home is not about having lots of flashy things, it’s about having things that complement your personality. That way, when you walk into a home, it’s like you’re walking into that person’s brain.” – said Katie Eary, Fashion designer
GILTIG is only here for six to eight weeks, so let no time go to waste!" - Fuckingyoung.es
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