Video Premiere Lily Allen - URL Badman

Lily Allen takes to the bloggers with her new track "URL Badman" the song and video is in response to the criticism she received for her debut track from Allen's third album Sheezus. Directed by visual artist The Sacred Egg (collaborators Riff Raff, Ed & Alex) created a physical world meets digital world video according to lbbonline.com -

We wanted to do a performance video that showcased Lily. In the lyrics she talks about bloggers. We wanted to use them visually somehow and liked the idea of turning them into a backdrop for Lily. So with the help of MPC we started to develop an idea of splitting the bloggers in half and joining them up with a Warping rainbow effect. The point at which the organic world meets the digital world is something we found interesting. What was key was that they felt 3 dimensional in the scene rather a 2D effect applied to the screen. “ Ed and Alex-The Sacred Egg The warped, stretched effects were created by filming sets of twins on set and compositing them to appear as one. Each person was then split, with individual pixels stretched to give the final effect.

Aint no Bad Men here at ItsNotYouItsme so check it out for yourself below!