Gucci Presents: Techno Color Sunglasses, a film by James Franco

James Franco is always the busy bee, and his latest fashion venture finds him frolicking around bamboo-like pathways, having a steamy make-out sesh with model Natalia Bonifacci and driving around in a fancy automobile. All this,  for a new Gucci campaign video for the brand's “Techno Color” eyewear collection.

Always one to astound, Franco helms the director's chair all while sleekly indulging on some yummy looking "go-go juice" (our definition of any alcoholic beverage).