Lacoste’s Spring Campaign Is Giving Us Vertigo

If Red Bull Gives You Wings then Lacoste Must give you balance!

Lacoste has just released its Spring 2014 campaign and seriously, we think we might be ill. It’s not that the campaign is poorly done or anything — quite the contrary. The models and clothes look lovely; the colors, serene. But it’s giving us may-jor vertigo.

Titled “Life Is a Beautiful Sport” (or in Dhani’s words, “Life is a beautiful sport… until you fall and die”), the dizzying ads, which were “created” by photog Jason Sutton — we’re gonna assume there was some major post-production involved here — sees models Kati Nescher and Roch Barbot engaging in various leisurely activities atop terrifyingly tall places in New York City: A street lamp, the ledge of a skyscraper, the upper cable of a suspension bridge. Holy hyperventilation.

Lacoste describes the campaign’s concept as “poetically portray[ing] men and women elegantly proceeding ‘above’ the city and life’s tribulations.” We see it more as… Ach gahd can someone please spare a paper bag??