Rihanna has landed herslef another brand endorsement with French fashion house, Balmain. The Barbados beauty is the face of the Balmain Spring/Summer 2014 campaign wearing some chic looking pieces that will be on our xmas gift list this year.
Described as an “icon” by the label’s creative director, Olivier Rousteing, the singer stars in the forthcoming spring/summer 2014 campaign – due to appear in magazines from January. The campaign is deliciously 80s, as in the images a curly-haired Rihanna rocks an off-the-shoulder dress with gold chain detailing, gold capped boots, chain belts and oversized cuffs.
“In front of the camera, she makes you feel like she is the only girl in the world,” Rousteing told WWD. “When the woman that inspires you wears your creations, your vision feels complete.
The adverts were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg – who also serves as Rihanna’s personal stylist. The star has previously fronted campaigns for Armani Jeans.
The designer is clearly chuffed by his campaign star, as he posted a series on behind the scenes snaps on Instagram with the hashtag, #dreamsdocometrue.
She’s not a surprising choice, as Rihanna is often spotted in Balmain creations such as those leather jogging pants, the turqouise leather skirt and the black minidress she wore to the VMAs this year. She has a long relationship with the brand, as she sat on the front row in Paris back in 2009.
Check out the campaign photos below!
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