The Scarecrow Ft. Music From Fiona Apple

We are now in a world of genetically modified foods and bi-products all in the name of profit. Chipotle Mexican Grill has partnered with Moonbot studios to create a beautiful short film about a scarecrow and his tear wrenching job protecting a false facade of fresh foods all backed by a new rendition of Willy Wonka & the Chocolate Factory's "Pure Imagination" sung by Fiona Apple.

reated in collaboration with Chipotle Mexican Grill, “The Scarecrow” is an arcade-style adventure game for iPhone, iPad and iPod touch and a companion animated short film. Both pieces depict a scarecrow’s journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world. The film’s soundtrack is a re-interpretation of “Pure Imagination,” performed by Fiona Apple.

The film is set in a dystopian fantasy world where all food production is controlled by a fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory. In the game, players will accompany the Scarecrow on his journey through four levels and deliver fresh food to the City of Plenty’s citizens.

Watch Chipotle's anti-factory farming campaign below!





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