Bruce Weber Presents A New Fashioned Christmas

 Glittering Winter's Fête at Selfridges from the Celebrated Photographer

Holiday clichés are turned upside-down in Bruce Weber’s decadently surreal family Christmas for the British department store Selfridges.

The Pennsylvania-born photographer and filmmaker—a creator of stunning fashion campaigns since the 1970s and veteran contributor to GQ, Vanity Fair and Rolling Stone—immersed his team in the spirit of the winter season while shooting in the grand halls of the London flagship way back in June. “Sometimes my film crew felt like Eloise at the Plaza,” Weber says of the late night shoot. “They were always losing their way in the store—at every turn they found something beautiful or interesting to distract them.” Part of a wider campaign that will include outdoor and arthouse cinema screenings, for this film Weber and Selfridges Creative Director Alannah Weston teamed up with Vogue stylist Bay Garnett.

The result was a feast for the eyes including sparkling chandeliers, a motley cast of characters and even some digital snow. Model Laura Love, daughter of Vogue’s West Coast Editor Lisa Love, embraced her role as a ballerina so fully that she found herself dancing out in the rain at midnight. “Once we got rolling we forgot what time it was,” says Weber. “All we could think about was the excitement of a child not being able to sleep because of the presents waiting under the tree.”