It's been months of speculation as who will be filling the leopard shoes over at the Dior fashion house after John Galliano's beheading in March of 2011 for his privately public comments on his opinions on past racial happenings and it has been announced that Belgian designer Raf Simons would be the new replacement as creative director of Dior. Below is a full article on the Simons announcement by New York Times fashion journalist Cathy Horyn.
On Monday, the Paris fashion house announced that Raf Simons was taking over as artistic director, replacing John Galliano, who was fired from Dior last year after he made anti-Semitic remarks. Mr. Simons’s first collection is planned for July at the fall haute couture shows in Paris.
The choice of Mr. Simons culminates more than a year of discussions and apparent soul-searching by Dior and its boss, Bernard Arnault, who is chairman of LVMH, about the ideal person to give creative direction to the 66-year-old luxury brand. The company issued a statement that the new Dior designer “will propel its iconic style into the 21st century.”
In an interview Monday, Mr. Simons expressed delight at the appointment. “The first time I heard about the Dior position,” he said, “I thought, ‘This feels right.’ ”
Marc Jacobs, the American star at Louis Vuitton, was a favorite until talks broke down late last summer, reportedly over compensation. Other big names, including Alber Elbaz of Lanvin, rejected Dior’s advances. Highly regarded or not, Dior seemed to have trouble finding someone.
In October, its chief executive, Sidney Toledano, said the search could take months. A few weeks later he, Mr. Arnault and his daughter, Delphine Arnault, the deputy director of Dior, began talks with Mr. Simons.
At the time Mr. Simons, 44, was at Jil Sander. But while Mr. Simons is influential, having started the trend for bright colors that has washed over much of the affordable clothing market, and was in discussions in 2010 with the French rival PPR about taking over Yves Saint Laurent, he was not widely seen as a candidate for Dior. His minimalist designs for Jil Sander seemed at odds with Dior’s ultra-femininity. And he is a low-key presence in a business that tends to love Barnum types.
At his studio in Antwerp, where he has run a separate men’s wear business since the mid ’90s, he often answers the phone himself.
Dior was founded on frivolous yards of expensive French silk as Europe lay in ruins from World War II. The shock of Christian Dior’s New Look, with its tiny waists and generous skirts, gave the house a reputation for excess, as well as a taste for headlines. In 1996, seeking to capitalize on that legacy, Mr. Arnault replaced the cerebral Gianfranco Ferré with a former British punk, John Galliano. He quickly ripped into Dior’s stodgy image — literally.
A 2000 couture show was based on the clothes of homeless people. Although Mr. Galliano’s techniques led to a wave of deconstructed and frayed fashion, Dior was criticized (at one point during the uproar, riot police surrounded the house), and Mr. Galliano had to apologize.
His creative excesses continued to be celebrated, if not indulged, by the press as well as his bosses. “I would never put a limit on my goals,” Mr. Galliano told the writer Michael Specter in 2003. “I would love to see what a John Galliano airplane would look like, or a hotel.”
Revenue for Christian Dior Couture, which includes ready-to-wear and accessories, grew steadily over the decade, to $1.39 billion in 2011.
Then, in February of last year, Mr. Galliano wrecked his career with an anti-Semitic rant caught on a cellphone camera. Fired from Dior, he was later found guilty by a French tribunal in connection with two separate bar clashes in Paris with people who accused him of hate crimes. He told the court he could remember nothing about the incidents, blaming his behavior on job stress and addiction to Valium and alcohol.
Temperamentally, Mr. Simons is the opposite of Mr. Galliano, who, according to a close friend, admired Mr. Simons’s show in February for Jil Sander, a collection of delicately feminine clothes in pinks and beige. It was also Mr. Simons’s last for Sander. He was fired shortly before the show, replaced by the brand’s founder.
There was for a time speculation among American retailers and journalists that Dior might decide to retain Bill Gaytten, its studio chief, who has supervised collections since Mr. Galliano’s dismissal. Also, in separate but intriguing news, Saint Laurent announced it was replacing Stefano Pilati with Hedi Slimane, the former men’s designer at YSL and subsequently Dior.
In the men’s wear arena, Mr. Simons and Mr. Slimane were seen as rivals. And they are likely to be so again as Mr. Simons expands into haute couture and Mr. Slimane takes on women’s fashion for the first time.
“Of course I haven’t been in the archives yet, but for me the strongest impact is the first 10 years of Dior and how to link that to the 21st century,” Mr. Simons said Monday. “Mr. Dior was very innovative during a short time span. And it was in the middle of the 20th century, a period I am very interested in, whether it’s linked to fashion, architecture or art. So I find it very challenging to rethink couture.”
He added: “I’m not one of those people who would say, ‘Ah, couture makes no sense anymore because everything today should be accessible.’ Clearly there is an interest from people in this level of creativity.”
While not the obvious choice for Dior, given his history in avant-garde men’s fashion, Mr. Simons is nonetheless the logical one. In his six years at Jil Sander he expanded its minimalist form to include more feminine shapes, some based on ’50s couture. (In the interview on Monday, Mr. Simons noted Dior’s affinity for naming his collections after shapes, like Corolla and Figure.)
More telling are his men’s shows, in the mid ’90s, in which he often projected a generation’s ideas and obsessions against a monumental backdrop. A romantic is surely what he is. His contract with Dior allows him to continue his own men’s line.
He faces challenges at Dior, a global brand that is spreading through Asia (the company recently opened a new flagship in Taipei) and in emerging markets. Dior also has the opportunity to sharpen its signature look, so that its apparel is recognizable in the street, as Chanel already is.
Asked if he had concerns about the pressures of a big house, Mr. Simons said he did not. “I’m someone who takes responsibility,” he said. “I’m not an isolated person. The more I connect to people, the more I have the feeling that things work.”
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