The Telegraph caught up with Mr Marc Jacobs to again address his decision to not over take the Dior fashion house and kiss and tell on whats next for Louis Vuitton.
It is set to be a big year for Louis Vuitton. A major exhibition opens on March 9 at the Musée des Arts Decoratifs in Paris, called simply 'Louis Vuitton - Marc Jacobs', spread over two floors, each one devoted to the life and work of each man.
"It's a really great honour,' Jacobs told the Telegraph . "It's going to be a super animated, really great exhibition. I'm really proud of everyone here, proud for everyone here. As a New Yorker, I love Paris and I never in my wildest dreams as a teenager dreamed I would have a job working for this big luxury company. Now 15 years on, there is this thing at the Musée des Arts Decoratifs at the Louvre - it is really beyond my wildest dreams. It makes me very emotional - in a good way."
The show promises to show off some of the jewels of the Louis Vuitton archive, from one of the first trunks made in 1869 by Monsieur Louis Vuitton himself, though the main attraction will no doubt be the work Marc Jacobs has done to transform the luxury brand into a fashion powerhouse since joining the company on Jan 7, 1997.
"There is nothing more boring than an educational fashion exhibition in a museum or looking at still clothes on mannequins or in vitrines, so the team has come up with some very interesting ideas," says Jacobs, who is working with the curator Pamela Golbin.
The creative consultant to the show is Katie Grand and the design of the exhibition is by Sam Gainsbury and Joseph Bennett. The show opens the night of Louis Vuitton's show for autumn/winter 2012 which will close Paris Fashion Week, on March 8.
Jacobs also firmly laid to rest rumours that he was to move to Christian Dior to replace John Galliano. "It's a great honour to be considered, and Mr Arnault is a super intelligent man and a very smart man and it was certainly a very great honour for him to know that I was capable - and not only capable but that I am someone that he would have wanted for the job. But I am very happy to be here. There is so much more left to do and building Louis Vuitton into a fashion company is something nobody else can say they really started."
Jacobs adds: "I am really happy and I do love working here. I just think there is so much more to do."
So was it his choice? "Well… it's a little bit more complicated than that…but we agreed that it was probably best for everyone."
Louis Vuitton's first stand-alone fine jewellery store opens in the Place Vendome this month, and the house has also announced that it is set to launch a new fragrance.
"Perfume is something I wanted to do here since the beginning," said Jacobs. "I don't know when it will be launched but we are in the process of working on it - there was a perfume back in the Twenties, a very niche little thing."
The new fragrance is being created with the master perfumer Jacques Cavallier-Belletrud who worked on best selling fragrances including L'Eau d'Issey, Dior Addict and Stella by Stella McCartney.
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