Beyonce and her mama Tina Knowles are at it again. They have teamed up with airbrush company Temptu to create a limited edition collection of temporary tattoos under the Dereon label.
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
According to WWD:
The basic kits contain eight temporary tattoo transfer sheets with two each of the four designs; 10 tattoo application pads and one of three kit designs, each featuring a different image of Beyoncé, shot for the fall/winter Deréon ad campaign. The deluxe edition includes everything in the basic kit, as well as a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot.
The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is being taken at dereon.temptu.com. Industry sources estimate the line could do upward of $200,000 at wholesale.
Deluxe Edition contains:
Collector’s Edition Box holding all three Standard Edition designs ($48 value)
Signed poster by Beyoncé
Limited to 500 units
Chance to win 1 of 3 Golden Tickets (3 in 500 chance) for a Grand Prize consisting of a trip to New York City, a Beyoncé/Deréon-style temporary tattoo photoshoot at the TEMPTU makeup studio, visit to Deréon headquarters, $500+ in products, and more.
Standard Edition contains:
8 Temporary Tattoo Transfer sheets (2 each of 4 designs)
10 Tattoo application pads
1 of 3 collectable kit designs each featuring a different image of Beyoncé as seen in her Fall / Winter Deréon ad campaign
Will you have Dereon under your clothes kiddas?
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