Thierry Mugler’s New Fragrance Smells Like Figs and Caviar, Can be Refilled

Dhani Mau@fashionista

Yesterday afternoon fashionista headed over to Clarins’ offices for a preview of Thierry Mugler’s new fragrance. What they got was an incredibly in-depth and surprisingly interesting tutorial on all that went into the fragrance, which was apparently a lot of time, money and planning.

Apparently everything in the room, from the lighting to the cocktails to the liquid inside the perfume bottles, was pink. The hors d’œuvres included caviar and figs, which you'll later come to find out out are two of the scent’s main ingredients. Read what Dhani had to share in the following article...

"The name of the fragrance is, um, Womanity. There was a whole lot of waxing philosophical on the inspiration behind this name, which we will spare you. However, we did find it pretty hilarious that Donna Summers, unaware of Mugler’s fragrance, is apparently coming out with a song called “Womanity,” and the people at at Clarins/Thierry Mugler are desperately trying to work out some kind of collaboration.

A video that made us feel like we were in a high school chemistry class gave us a crash course on molecular distillation, an apparently ground-breaking fragrance technology that Mugler is the first to use. It allows one to, in essence, clone the actual aromatic molecules of an original substance (in this case, figs and caviar), so that there is no discernible difference between the molecular distillation and the product from which it was extracted.

Pierre Aulas, the “Olfactory Artistic Director” for Mugler and our resident expert then passed out scent strips of the pure molecular distillations of fig, caviar and wood (the caviar smelled awful), followed by Womanity, a surprisingly successful amalgamation of all three. It smelled good, a little strange and I kind of wanted to eat it. It also smelled noticeably different on my skin than on the scent strips.

The bottle is simple glass with something called patinated zamak at the top, which features the molding of a face. Given the name, we were just glad the bottle wasn’t the outline of a woman’s torso. We were also impressed by the measures to keep Womanity eco-friendly, which included placing the info on the inside of the package (as opposed to a separate leaflet) and the option to have your bottle refilled at any participating Thierry Mugler counter.

Although marketing for Womanity began four months ago with the launch of Womanity.com, there is no “face” of the fragrance because Womanity is for all women. The eau de parfum, shower gel, body milk, body cream and deodorant spray will be available at Bloomingdale’s August 1 and Nordstrom October 1, but if you can’t wait nine days and are willing to spend $28 on something you’ve never smelled, a special limited edition 10ml size of Womanity is available here. If you like it, we suggest waiting until October to buy, when, in honor of Breast Cancer Awareness Month, 100% of proceeds will go to the “Look Good, Feel Better” program to support Breast Cancer.