French designer Sonia Rykiel's is apparently concentrated on increasing her US sales according to WWD.The French house will debut its resort and pre-spring collections at Milk Studios later in the week, in hopes that will gain more US buyers. The company has contracted Caroline Dumiel as director of international sales. Her repertoire includes working with the likes with Ralph Lauren in his Polo division. She was in charge of marketing for US buyers.
Sonia Rykiel is basically known for her peculiar and chic pieces, but has never garnered stateside appeal. Perhaps because we Americans reject anything fantasy like and pop art-inspired and choose the safe preppy look instead.
Although indie boutiques do carry her diffusion line (Sonia by Sonia Rykiel) it's practically impossible finding her threads here in the US. Until now. Question is kiddas, will you be purchasing her threads?
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