The Lazarus Effect



Actor Hayden Christensen continues to raise awareness of the value of 40 cents. It only takes 40 cents for folks with AIDS in Africa to stay alive. Below is an excerpt from Christensen which he did for Larry King Live’s blog...

“One of our initiatives is to raise AIDS awareness through The Lazarus Effect . This inspiring documentary airs tonight on HBO (at 9PM ET/PT). If you miss it there, you can see it on YouTube afterwards.

“The The Lazarus Effect addresses one of the world’s worst epidemics—AIDS in Africa. It focuses on the transformative effect of antiretroviral medicine and shows us how someone who is severely suffering from AIDS can regain their health in as little as 40 days by simply taking two pills a day that only cost 40 cents. The narrative of the documentary is told from the perspective of patients and doctors who are battling AIDS in their every day life. The story that unfolds in this documentary does not focus on the devastation and despair, but on survival. It shows what the human impact of smart aid programs has been…”


(Red)™ Launches the Lazarus Effect Campaign

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